Role of Network Effects and Critical Mass as mental models in Business


Replete with examples, Tren Griffin, a senior director at Microsoft, explores two powerful mental models: Network Effects and Critical Mass. Drawing on years of experience as a businessman for one of the world’s most renowned tech companies, Griffin offers practical expertise with adept and clarity. In this article, Griffin explains how companies can use these two mental models as a protective moat. 

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“Two Powerful Mental Models: Network Effects and Critical Mass”


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