Traditional Market Conditioning: Why We Need to Break Away from It and How

traditional market conditioning approach

It is important to remember that all investments are subject to a certain amount of risk. ‘Risk” can simply be defined as the probability of losing whole or part of the sum invested. This probability must be considered before investing. Various tools may be employed to identify investment-worthy stocks such as fundamental analysis, price-to-earnings ratio, technical and quantitative analysis. Fund managers may combine two or more systems to determine the strength of investment.

By and large, traditional investment strategies are based on a fixed percentage mix of stocks, bonds, and cash for varying risk tolerances. It is often the money manager’s job to select the best investment options based on various theories that can be based on the long-term average performance of investment assets. For example, a moderate risk investor is likely to keep fully invested in 60 percent stock and 40 percent bond allocation without taking into consideration the risk. Institutions and fund managers may follow a relative investment approach, which in our opinion, has fundamental flaws as it focuses on short-term horizons and fails to incorporate emerging trends.

No matter what strategy is employed, the average investor tends to react to market volatilities. We believe that traditional market conditioning (that of reacting impulsively to changes in the market) is one that is not only highly risky, but also rash. While occasionally, it may result in massive short-term returns, in the long term, a planned, patient, and well-informed investment strategy is the better approach to investing.

Although ‘risk’ cannot be calculated as an exact number, the probability of doing well whilst investing is quite high provided a few rules are followed. However, many investors are guided by cues from newspapers, television or word of mouth making it difficult for them to stick to the rules of investment. In short, optimism forms market peaks and pessimism forms market bottoms. For example, a good rule is to buy when others are pessimistic but this can be extremely difficult due to negative news received from the various sources.

Multi-Act Breaks the Mould of Traditional Investing

At Multi-Act, we apply forensic methods in order to ensure a rational, risk- controlled approach to investing. Companies are first assessed to understand if they are Moat or Non- Moats in order to apply the valuation process that is best suited for them. We use a four pronged approach, developed in-house, to assess Moat companies i.e. companies with long term competitive advantage and demonstrate solid financial performance and rising returns. This approach involves combining fundamental, technical, quantitative and behavioural analyses effectively to form our proprietary investment style – Global Rational Analysis Framework (GRAF).

The GRAF system enables our portfolio managers to look past short term fluctuations in the market allowing them to avoid falling prey to emotional decision making by choosing to be process driven. For example, avoiding investing in a company based on the sole fact that it is a brand moat. Our GRAF system allows us to answer the three main questions every potential investor should ask before making an investment, namely:

  1. Is it a good company?
  2. Is the valuation right?
  3. Is the timing right?

We also perform a systematic analysis to assess the quality and the sustainability of businesses in order to come up with a valuation range by using different valuation tools as may be applicable to a specific Company depending on the Company classification of “Moat” or Non-Moat”. We believe that “Moat” Companies should be valued using the Income Statement and “Non Moat Companies” should be valued using the Balance Sheet”. The qualitative assessment of our companies and business models relies on identifying the true sources of competitor advantages. This assessment is further backed up by quantitative criteria to avoid behavioural issues while also assessing competitive advantages allowing us to put together portfolios that are tilted towards high quality equities with low credit risk while giving a safety margin.

Here’s an example of our behavioural analysis of ITC from June 2015:

behavioral analysis of ITC

Get Superior Risk-Adjusted Returns, Low Drawdowns

Take a look at this table that shows the benchmark performance (average BSE 500 and BSE Midcap) against the performance of Multi-Act:

MSSP Performance

How Are We Different?

Multi-Act USPs

Our repository of data on 150 Indian companies and 350 global companies after 20 years of accumulating data allows us to have every investment supported by an Investment Thesis.

At Multi-Act, we understand that capital preservation is as important as growth. Our teams comprise principally of Chartered Accountants (the equivalent of CPAs in USA), statisticians and Economists who personify the foundations of providing sustenance, long-term goals and prosperity that Multi-Act is built on. Whatever your investing needs, from whether it is diversifying your portfolio to valuation of businesses, Multi-Act can help! Do get in touch with us to find out more.


Discover a better way of investing

Know why our clients believe that we help them to not only preserve their valuable capital but also generate more than adequate risk-adjusted returns.

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Portfolio Management Services (SEBI Registration No. INP000002965) are offered through Multi-Act Equity Consultancy Private Limited (CIN: U67120PN1993PTC074692), which is a wholly-owned subsidiary of Multi-Act Trade and Investments Private Limited; Investment Advisory Services (SEBI Registration No. INA000008589) are offered through Multi-Act Trade and Investments Private Limited (CIN: U65920MH1997PTC109513).